Leaflet Distribution Swansea

Through

THE LEAFLET NETWORK

Leaflet Distribution Swansea

The Leaflet Network

Trusted Teams

Our teams undergo extensive training and backchecking to ensure they produce the highest quality of work.

Precise Mapping

Our professional mapping tools make selecting your preferred areas easy and pain free.

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Advanced Targeting

Our advanced demographics tools, give us great insights into every area and can reach your target audience with ease.

Cost Effective

As a national network, dealing with large and small clients, we can reduce the cost of your campaign dramatically.


Useful Information


What is leaflet distribution?

Leaflet Distribution, also known as Leaflet delivery, Flyer Distribution, Flyer Delivery, Letterbox Marketing or Door Drop Marketing has become an effective marketing option in which to promote businesses and events.

Leaflet distribution is the process of delivering printed products and materials through the letterboxes of households in selected operating areas.

Leaflet distribution companies are used by businesses, government departments, councils, and agencies to oversee and manage their marketing campaign. A full-service leaflet distribution company will start by planning the campaign for their client, taking into consideration what exactly the aim of the marketing campaign is. For example, if a company was looking to gain more customers following the distribution, the leaflet delivery team would choose to target a demographic of whom was most likely to buy the products or use the services.

The campaign would then be planned in the most effective timescale possible and aim to have all printed materials delivered by the date of the event or the chosen time by the client. This would include completing areas within the benchmarks.

The stock of marketing materials would then be supplied to the correct teams, and they would be due to deliver these to households in the selected areas by the selected timescales. Teams are often comprised of up to 5 members with one being a team leader. The team leader is responsible for the team completing the amount in time and is also often in charge of completing backchecks following the distribution.

Following distribution of the marketing materials, an effective delivery team would then provide all paperwork to the client as proof of delivery. This can include coloured maps indicating where exactly was delivered, GPS tracking which matches the maps and lists of missed properties within the coloured areas to show which houses were undeliverable and why.

Leaflet distribution is used by large corporations and small businesses to advertise their services and products. The most successful advertisers across the country use leaflet distribution as it is the simplest form of direct marketing with the highest return on investment (ROI). On average you should expect between 0.1% to 10% return rate, meaning for every 1,000 flyers delivered, you could receive up to 100 leads for your business.

The most common forms of marketing materials include A5 and A4 flyers which seem to perform the best. Furthermore, companies deliver booklets and magazines to households which perform very well due to residents feeling less obliged to put them straight into the bin. Magazines and Booklets, however, can be rather costly to design and print, so for the best ROI, double sided flyers tend to work best.

There are two types of leaflet distribution methods when delivering door to door. These are Solus and Shared Distribution.